Kozlowski continued, “Since I joined Blue Apron two years ago, we’ve focused on attracting and retaining high-value customers through ongoing product innovation and added flexibility as well as more efficient marketing. Improvements in key customer metrics in the chart below reflect the company’s product initiatives, and targeted marketing investments as well as, to some degree, the ongoing benefit of changes in consumer behavior related to the pandemic, other operating trends and seasonality.įor a description of how Blue Apron defines and uses these key customer metrics, please see “Use of Key Customer Metrics” below. Our product innovations and marketing programs are helping to drive higher engagement with new and existing customers as Orders per Customer for both groups rose year over year as well as on a quarterly sequential basis for the fourth consecutive quarter.” Our return-focused marketing programs are growing awareness of, and demand for, our newest offerings, including those that provide customers more variety and customization options. This demonstrates that Blue Apron’s differentiated, high-quality offerings are being increasingly valued by our customers. In particular, strong Average Order Value and Orders per Customer drove a 22% improvement in Average Revenue per Customer to an all-time quarterly record level. “The first quarter marked another period of year-over-year improvements in all of our key customer metrics. “Blue Apron had a strong 2021 first quarter with net revenue rising 27% year over year to $129.7 million, representing our fourth consecutive quarter of double-digit year over year net revenue growth,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. (NYSE: APRN) announced today financial results for the quarter ended March 31, 2021.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |